La Noire trailer.. (2006)
Second teaser trailer..
Third recent trailer..(2010)
La Noire Trailer.. Most recent trailer (6months ago)
Marketing/Distribution/Exchange of game
- Who was responsible for the marketing of LA Noire?
Rock star Games
Lick Creative
- List all methods of marketing used to promote the game – consider viral and guerilla marketing techniques as well as more traditional methods.
Synergy
Viral marketing campaign
Merchandise
Print marketing Campaign
Guerilla Marketing
- When were the trailers released for the game? List dates and analyze what was shown in the trailers.
1st trailer: 16/12/010
2nd Teaser trailer 21/01/2011
2nd official trailer: 24/01/2011
Game play “Orientation” trailer: 09/0/2011
- Give examples of how synergy was used to promote the game.
The two consoles ps3 and Xbox version of l.a noire, was released on the same date as each other increasing the revenue.
- Were there any particular deals struck between Rock star and the platforms?
It was featured, that rock star had a deal with Sony, that la noire was exclusivity going to come on ps3
- How was desire creation built around the game before its release?
They gave of several trailers of gameplay,
Several trailers came out over the past few months before La noire came out, and a couple of weeks before the game came onto the shelf the “The complete edition launch trailer” came out.
- How were British audiences targeted in the marketing of the game?
They used viral marketing, and guerilla marketing, and placed posters in busy areas such as London underground and with viral, placed posters on popular places such as YouTube, and imdb.
- How have Rock star maximized their potential revenue streams?
We wanted to create a campaign that gave the consumer more insight and drew them in emotionally. We set up a proposition, putting the consumer firmly in the position of having to make emotional decisions. This allowed us to create memorable character–driven executions to work alongside the main art. We created concepts that maintained brand consistency across all communication, ensuring that L.A. Noire would get not just exposure but effective exposure. The early stages of the design process for the POS saw us push the boundaries to produce not just effective units but also groundbreaking and memorable ones. Throughout the development we looked at embedding EL wire, LEDs, sound chips and neon lighting, and even built a 3D card car.
- How can you access/purchase the game?
You can go to shops such as game, or order it online via amazon.
- What are the implications of gatekeeping for the target audience?
When you go onto the Rock Stars official website, you have to verify your age and on YouTube, you have to log into your account to confirm you are over the age that Pegi and bbfc decided was 18+
- Once you have purchased the game how have Rock star maintained the desire creation?
Rock star drip feed you with DLC, such as “reefer madness”, and access to join there social club on the official L.a noire website, and that you are able to purchase posters and tshirts etc.
